Events are a strong driver to attract visitors to regional towns

Events like Lithgow’s own Halloween attracts people to the area and delivers a positive financial and community benefit to Lithgow.

“The Lithgow Halloween event has shown that in only two years our community, business and families have overwhelmingly support for the event, with families, school age children and teenagers getting involved” said Chairman of Lithgow City Council Tourism Advisory Committee Clr Ross Higlett “Businesses that participated in the event indicated that there was a huge increase in trade on the day, night and over the weekend. Other businesses have commented on new customers in the weeks following Halloween 14 directly attributed to exposure from the event.”

According to Tourism Research Australia’s National Visitor Survey

  • Event visitors expenditure was worth around $6.4 billion in the year ended (December 2011)
  • There were two million overnight event visitors to NSW destinations last year.
  • These visitors spent almost 6 million nights in the State, staying on average three nights each.
  • There was also 5.2 million day-trip event visitors (International Visitor Survey and National Visitor Survey, year ending March 2012).
  • Event visitors make up 7.7 per cent of all overnight visitors to NSW and 9.8 per cent of all day-trip visitors.

 

Lithgow Halloween event has developed a strong support throughout businesses in town and the recent survey shows that more businesses have an increased understanding of the event and will become more involved this year.

Some business surveyed indicated that although their particular business may not be open or do not get a direct financial benefit from the event, they believe that Halloween is a great event for our community with both positive social capital and Tourism impacts.

For more information on Halloween 15 contact the Lithgow Visitor Information Centre 1300 76 02 76 or join the Halloween 15 event page on Facebook.

Creating a strong tourism industry that maximises benefits from visitors to the LGA is a part of Council’s strategy to Strengthen our Economy in the Community Strategic Plan 2026.

 

Contact:

Cr Ross Higlett
Tel: 02 6354 9999
Fax: 02 6351 4259

 

Robbie Park
Events Coordinator
Tel: 02 6350 3230
Fax: 02 6350 3239

Print Friendly, PDF & Email