Regional Tourism – Our Billion Dollar Industry

Lithgow City Council Mayor welcomes the Minister for Tourism and Major Events, Adam Marshall’s announcement that a review of the state’s tourism strategic plan, the Visitor Economy Industry Action Plan, will be undertaken by an independent taskforce consulting with tourism stakeholders across NSW over the coming months.

“The latest figures released by Tourism Research Australia demonstrates the role tourism plays in regional NSW for the 2015-2016 year, in Central NSW it contributed over $1.6 billion to our economy, ” said Cr Lesslie.

“This money comes into our communities through visitors purchasing meals, transport, shopping, fuel and accommodation; it highlights the collective and quiet long term impact that of all this activity has on our economy. In the last 10 years tourism’s direct contribution to the region has grown by 57%, this represents an annual growth rate of over 5%.

“There is no doubt tourism is an extremely valuable and sustainable industry that we must nurture,” added Cr Lesslie.

“The latest figures show that 1 in 23 jobs in central NSW were directly related to tourism, the industry employs nearly 6,000 people in our region.

Cr Lesslie added that, “even though NSW is performing extremely well on a state and regional level, with tourism numbers and spending reaching all-time highs, a review of the current strategy to ensure it leads us into the next phase of growth is a valuable initiative. The real question is – how can the government optimise what we are doing in this region?”

“The Tourism Managers from across Central NSW recently met to do a strategic review of our regional approach, said Cr Lesslie “Our region understands the benefits of working collaboratively in the tourism space, promoting Central NSW by linking the destinations, our experiences and events, strengthens our position in the marketplace and puts the region top of the visitors mind.

“Key product offerings we will be focusing on include; the unique heritage of the region, our quintessential and quirky country experiences, abundant food and wine sector, the strong arts community and the distinctive indigenous connection.”

“You can see that Central NSW is a diverse and exciting region that has strong tourism opportunities ahead of us, I encourage everyone to watch this space!” said Cr Lesslie.

 

Contact:   
Stephen Lesslie
Mayor
Tel: 0436 191 447

 

Andrew Muir
Director Economic Development and Environment
Tel: 02 6354 9999
Fax: 02 6351 4259

 

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